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Category:
Assorted |
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"Cigarette" cards with a
military theme |
- One of the longest running forms of collectibles was the "cigarette card".
- These cards
were included in cigarette packs, packs of chocolate, chewing gum,
petrol purchase and in or with other consumer products as
advertising or as a reason to purchase a particular brand and/or to
engender brand loyalty.
- They came in sets, commonly about
50 per set, and a very popular
hobby grew up around collecting them. It exists to this day.
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Sub category index
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Each card had on the back
some advertising and an explanation of the image that was on the
front.
This particular one helps dispel the
myth that the slouch hat with a turned up leaf is uniquely Australian. |
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This is a partial set of
"recruiting" cards. This type of advertising was just
as popular in Germany, for example, as they were in Britain, USA or
Australia. They still fetch good prices and full sets bring really good
prices. |
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Churchman Cigarettes
Warriors of All
Nations
Cards from 1929 showing warriors old
and new from Ancient Japanese to a Highland Clansman, Red Indian to Zulu,
Foreign Legionnaire to American Doughboy and including "the
Aussie".
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Gallahers Cigarettes
The Great War
This set of 100 cards issued in 1915
depicts life and equipment of the Services during the early days of the
Great War.
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Philadelphia Chewing
Gum Corp - War Bulletin
Cards issued in 1965 depicting events
from the 2nd World War from start to finish. The reverse contains a
newspaper style report on the picture. |
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These
cards are now so valuable and sought after that authorised (and probably
unauthorised) reprints are available. |
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